WODProof is a multifunctional platform that meets the specific needs of today’s crossfitters. It’s all about dynamics, honesty and self-sufficiency.Back to all works
Our task was to create a logo that embraced serious and hard work, everyday discipline and a specific lifestyle. The targeted buyer is not the average person but a dedicated athlete.
To convey the key brand values we designed a wordmark logo with a dumbbell symbol to replace the O. We employed blue and grey tones because they symbolize power, confidence and focusing – the key WODProof’s values.