WODProof

WODProof is a multifunctional platform that meets the specific needs of today’s crossfitters. It’s all about dynamics, honesty and self-sufficiency.

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Year
2017
INDUSTRY
Fitness
Projects
  • Branding
BRIEF - OUTCOME

Our task was to create a logo that embraced serious and hard work, everyday discipline and a specific lifestyle. The targeted buyer is not the average person but a dedicated athlete.

To convey the key brand values we designed a wordmark logo with a dumbbell symbol to replace the O. We employed blue and grey tones because they symbolize power, confidence and focusing – the key WODProof’s values.

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Vootto

Vootto is the world’s first personal air purifier for smoking drivers. It is installed on the vehicle’s cup holder to vacuum cigarette smoke and then produce a selected fragrance.
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Coral

Coral Manta is a drowning detection system for private swimming pools, based on artificial intelligence technology. Its integrated underwater video camera tracks all the people in the pool and sounds an alarm on the phone when it detects a person in a drowning risk. It provides a 24/7 safety solution for families who own swimming pools.