WODProof

WODProof is a multifunctional platform that meets the specific needs of today’s crossfitters. It’s all about dynamics, honesty and self-sufficiency.

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Year
2017
INDUSTRY
Fitness
Projects
  • Branding
BRIEF - OUTCOME

Our task was to create a logo that embraced serious and hard work, everyday discipline and a specific lifestyle. The targeted buyer is not the average person but a dedicated athlete.

To convey the key brand values we designed a wordmark logo with a dumbell symbol to replace the double O. We employed blue and grey tones because they symbolize power, confidence and focusing – the key WODProof’s values.

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