Vootto is the world’s first personal air purifier for smoking drivers. It is installed on the vehicle’s cup holder to vacuum cigarette smoke and then produce a selected fragrance.Back to all works
Our task was to create a colorful and masculine logo that would make the customer understand what the product is about. As a possible solution, it could contain key elements from the tobacco industry.
The logo concept leverages imagery associated with the eco movement. We used a leaf symbol and decorated some letters with it and then employed a blue-green gradient to add a sense of movement. These elements highlight the fact that Vootto is a product that enhances and improves one’s immediate environment.