Spaceek has developed a complete system for navigating drivers to an available parking space and for effectively managing indoor and outdoor parking lots.Back to all works
Spaceek needed rebranding, which included a new logo and updated marketing materials.
To create a clear and eye-catching logo, we combined the square symbol with the innovative arrow that breaks the pattern but still manages to “squeeze into the parking space.”
For a color palette, we chose blue and black to show Spaceek as a confident company, and bright orange to mirror that the company is unusual and innovative.
Typography helps to maintain a consistent brand identity internally and on public-facing materials – we decided that Lato is a perfect solution for Spaceek.
We also designed marketing materials for promoting Spaceek during the conference. All of the materials – from business cards to brochures to roll up banners – not only demonstrate significant information about smart parking – how it works and why you need it – but also create the right feelings in the viewer.