Crossfit Lavi

Our task was to broadcast the real brand vision: training like a lion. The logo needed to be eye-catching and understandable for all potential clients – kids, teenagers and adults. Also it needed to create a sense of nobility and leadership.

We arrived at a symbolic logo, with the easily recognizable forms of a shield and a lion that readily convey this brand’s personality. Also we used negative space because it gives a smart and modern feel that perfectly matches this brand.