Crossfit Lavi is one of the crossfit boxes in Tel Aviv. It provides high-intensity fitness with progressive equipment.Back to all works
Our task was to broadcast the real brand vision: training like a lion. The logo needed to be eye-catching and understandable for all potential clients – kids, teenagers and adults. Also it needed to create a sense of nobility and leadership.
We arrived at a symbolic logo, with the easily recognizable forms of a shield and a lion that readily convey this brand’s personality. Also we used negative space because it gives a smart and modern feel that perfectly matches this brand.