Crossfit Lavi is one of the crossfit boxes in Tel Aviv. The box have all the needed equipment but the real brand impact is hidden in its name - training as a lion. That means high intensity fitness with using constantly varied functional movements.Back to all works
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Brand identity of Crossfit Lavi broadcasts an idea of everyday improving your performance. It’s all about strength of human body and mind. In addition to bright personality we needed to show progressive solutions, proposed by this crossfit box.
We reflected brand style with the lion image and small dots that have lots of senses – dynamics, drops of sweat or chalk that the athletes use before lifting. Also the dots make the overall style a little bit more digital and modern as crossfit is itself.