Blue Heron is a concierge service for VIP clients. It’s your 24/7 support to book an exclusive hotel, get tickets to special events or personal security services.Back to all works
Our task was to create an elegant and serious logo that would target VIP clients from Europe and USA. We were asked to choose from blue, black and metallic colors, and use a bird as a symbol.
The logo concept is based on two different elements – a shirt collar and a bird silhouette. We thereby appeal to the luxury market and, at the same time, establish brand personality and match our client’s wishes.