Astral Vision has a great idea to turn amusement park rides into a real-life heart-stopping journey across 360 degrees and 3 dimensions. It becomes real with a sensor-based, head-mounted device so the system requires no alteration to the existing infrastructure.Back to all works
The branding for Astral Vision included a new logo and some marketing materials – an email, a one pager, and a presentation. The main challenge here was to create a highly distinctive, easily recognizable logo that would also look excellent on the face of the virtual reality headsets. So, we took the A letter as a base and complemented it with curvy line that would symbolize ride experience. The logo is quite minimalistic, but bright colors compensate it and give a wink at fun and entertainment.
As for color palette we chose magenta, purple, dark blue and added a basic black. These colors are associated with bright emotions and unusual experience – just like Astral Vision’s purpose is. Also we proposed such typefaces as Idealist Sans for common texts and Lato Regular for any information that Astral Vision team wants to highlight.