The Importance of UI/UX Design


Design plays a vital role in the success of a product. We constantly discover and try new trends in order to present our company and its products in the most efficient way. Today digital products need a strong UI and UX design. Why? Is there any difference between the two? Find the answers below.

Why UI Matters
Why UI Matters

It doesn’t matter what digital product you propose to your potential clients – a website, an app, or some other system – they need a way to interact with it. This always consists of several elements to tap or click for eliciting a desired action and achieving certain goals. At the same time, digital products may consist of full-screen videos, gradients, and vivid colors. Too much content or too many images and buttons can confuse the user. How do you find the balance? This is what UI (User Interface) design does – it provides answers to three key questions: how your digital product looks, how it works, and how easy it is to use.

UI design plays different roles in creating digital products, like the following:
Visual design

Why UX matters

Why UX matters

Most people think that UX (User Experience) is the same thing as usability, but it’s a lot more than that. User experience is all about how the user feels while interacting with the digital product. It includes many factors, created and controlled by developers and designers, such as:

So, UX is not only a technical tool, but also an experience; it is the emotions and connections that a person feels using a product or website. Your website can be very nice to look at, but if users have no idea how to interact with it, it will fall short of serving its purpose. In case of small businesses and startups, where the digital experience is at the core of the product or service the business is trying to sell, a good user experience or lack of it, can make or break the business.