Marketing Showdown: The Role of Packaging in Successful Marketing Projects

Packaging is not only a fashionable trend or something that will soon disappear. It is part of a culture. In business and marketing, packaging is a real battlefield between giants of different industries. The importance of competition has been researched since the 18th century. Let’s check out examples of industry giants utilizing it as a…

5 things about packaging you must know

Statistics say that every year more than 90% of new products fail. The reason is simple.  A lot of customers don’t have enough time and energy to think deeply about a product’s characteristics, so they make quick decisions based on the container’s content 🙂 This is what your packaging is. What is the difference between…

What You Need To Know To Bring Ideas To Life: Stages Of Business Cycle

Business isn’t a constant thing. It isn’t stable or even predictable like many of us think at the beginning. Nevertheless, there is some regularity in the business processes. Any business in any location and in any sphere is influenced by both external and internal factors. They cause some fluctuations in different periods of time, and…

Packaging Design through the Human History

What is packaging? In short, packaging is a great method to impress your target buyer and to make sure he remembers you for a long time. Packaging design is a full area of work and field of creative decisions. And sure, packaging has its own stories. One of them is the story it tells to…