Tag: packaging design

Packaging is not only a fashionable trend or something that will soon disappear. It is part of a culture. In business and marketing, packaging is a real battlefield between giants of different industries. The importance of competition has been researched since the 18th century. Let’s check out examples of industry giants utilizing it as a…

Statistics say that every year more than 90% of new products fail. The reason is simple.  A lot of customers don’t have enough time and energy to think deeply about a product’s characteristics, so they make quick decisions based on the container’s content 🙂 This is what your packaging is. What is the difference between…

Modern packaging offers a great number of possibilities to modern businessmen and their customers. As we noted in previous articles, most of the early  20th century packaging was only about glass or paper and was used for container-making. The development of digital technologies in the late 1980s and ‘90s created a revolution in marketing and…