Packaging is not only a fashionable trend or something that will soon disappear. It is part of a culture. In business and marketing, packaging is a real battlefield between giants of different industries. The importance of competition has been researched since the 18th century. Let’s check out examples of industry giants utilizing it as a…
Tag: Marketing
5 things about packaging you must know
Statistics say that every year more than 90% of new products fail. The reason is simple. A lot of customers don’t have enough time and energy to think deeply about a product’s characteristics, so they make quick decisions based on the container’s content 🙂 This is what your packaging is. What is the difference between…