Classic Shapewear is one of the most popular retailers of shaping undergarments. It’s all about women’s beauty in its every demonstration. The brand promotes the idea that every woman should be able to feel elegant and desired.Back to all works
Classic Shapewear needed a rebranding, so we were asked to create a new brand style and represent it in a logo. Our designers used minimalism, a laconic black and white duet, and a curvy typeface as the most efficient way to express the personality of the brand. The task was to show that beauty is in shapes and curves and it should be elegant, not vulgar.
The new logo can be easily used with any web or print materials – website, emails, catalog, business card, packaging or label. The black and white combine well with any other colors but we recommend nude tones (beige, ashy pink…) as they are usually associated with lingerie.