Marketing Showdown: The Role of Packaging in Successful Marketing Projects

Packaging is not only a fashionable trend or something that will soon disappear. It is part of a culture. In business and marketing, packaging is a real battlefield between giants of different industries. The importance of competition has been researched since the 18th century. Let’s check out examples of industry giants utilizing it as a…

5 things about packaging you must know

Statistics say that every year more than 90% of new products fail. The reason is simple.  A lot of customers don’t have enough time and energy to think deeply about a product’s characteristics, so they make quick decisions based on the container’s content 🙂 This is what your packaging is. What is the difference between…

Information and Technology App development guide

Building apps is not for the faint of heart, it takes lots of time and hard work from you. This is not a guide on how to become a professional, but it will help you take those first steps to learning how to build an app. Remember, building apps may be very risky for your…

Packaging In 21st Century

Modern packaging offers a great number of possibilities to modern businessmen and their customers. As we noted in previous articles, most of the early  20th century packaging was only about glass or paper and was used for container-making. The development of digital technologies in the late 1980s and ‘90s created a revolution in marketing and…

Packaging Design through the Human History

What is the packaging? In short, packaging is a great method to impress your target buyer and to make sure he remembers you for a long time. Designer packaging is a full area of work and field of creative decisions. And sure, packaging has its own stories. One of them is the story it tells…