BLOG

Check-list for a conference

As conferences allow you to get noticed by potential clients, partners and even investors, it’s a prime time for your business. To send a strong branded message to the audience you should have a package of marketing and design materials.   During the conference   1. If you’re a visitor: Elevator pitch A short but…

Why a studio is better than a single freelancer

One day, every business will need someone with a specific expertise without creating an extra position in staff. There are two options for this: hiring a single freelancer or working with a studio. Below, we’ll explain why and when a studio is better than a single freelancer. Multi-expertised As an employer, it can be a…

How to Choose Your Branding Strategy

Your branding strategy is not just a creative document but a serious and important business tool in with lots of elements to take into account when putting it together. Before considering the key criteria for choosing the right branding strategy you should have a quick look at the main strategies out there: Brand Name This…

The Power Of Presentation For Startups

A business presentation, also known as a pitch deck, is an important tool for every startup. No matter if it is a one on one meeting, a conference or email correspondence – without an impressive presentation your chances to find an investor are slim. Why? Find the answer below. Informing You have only 10 to…

The Importance of UI/UX Design

Design plays a vital role in the success of a product. We constantly discover and try new trends in order to present our company and its products in the most efficient way. Today digital products need a strong UI and UX design. Why? Is there any difference between the two? Find the answers below. Why…

Marketing Showdown: The Role of Packaging in Successful Marketing Projects

Packaging is not only a fashionable trend or something that will soon disappear. It is part of a culture. In business and marketing, packaging is a real battlefield between giants of different industries. The importance of competition has been researched since the 18th century. Let’s check out examples of industry giants utilizing it as a…

5 things about packaging you must know

Statistics say that every year more than 90% of new products fail. The reason is simple.  A lot of customers don’t have enough time and energy to think deeply about a product’s characteristics, so they make quick decisions based on the container’s content 🙂 This is what your packaging is. What is the difference between…

What You Need To Know To Bring Ideas To Life: Stages Of Business Cycle

Business isn’t a constant thing. It isn’t stable or even predictable like many of us think at the beginning. Nevertheless, there is some regularity in the business processes. Any business in any location and in any sphere is influenced by both external and internal factors. They cause some fluctuations in different periods of time, and…

Information and Technology App development guide

Building apps is not for the faint of heart, it takes lots of time and hard work from you. This is not a guide on how to become a professional, but it will help you take those first steps to learning how to build an app. Remember, building apps may be very risky for your…

Packaging In 21st Century

Modern packaging offers a great number of possibilities to modern businessmen and their customers. As we noted in previous articles, most of the early  20th century packaging was only about glass or paper and was used for container-making. The development of digital technologies in the late 1980s and ‘90s created a revolution in marketing and…